Locked and Loaded!  

I am on the floor of Shot Show 2024 floor all week and it is a rollercoaster of excitement!  

Shot Show, first launched in 1979, has quickly become one of the largest and therefore most influential trade shows in the shooting, hunting, and outdoor industries.

Attendees punch their ticket to Vegas every January and come from all over the world. The National Shooting Sports Foundation (NSSF) opened that first show and continues to lay the foundation for growth in the shooting sports industry.   

For years I would just stroll the floor, set up meetings with customers who were at the show, and check out all the innovations in the gun industry. 

But last year we moved up the waiting list and secured booth 62613 in the Venetian!


Contagious Enthusiasm

The months of prep leading up to the show are a bit of a nightmare but once I hit the floor, the interest and enthusiasm is worth the effort.

I find it cool to engage with all the awesome attendees and showcase our premium infrared identification and training products.   

I learn something new in every conversation!  

I find it fascinating to see how Shot Show is not only a hub for sportsmen but also an event military and law enforcement professionals do not want to miss.   

The ever-evolving technologies on weapons connect all these communities.

Exclusive Thermal Training Targets Are Here

In particular, thermal sights are making their way from the military to law enforcement and more recently are invading the sporting community.    

Gun owners of these thermal sights need to train and make the most of their investment. 

IR.Tools is positioned to meet this increased demand. We build thermal training targets like no one else.  Our exclusive thermal targets are second to none.    

We got them all… zeroing targets, pasters, powered targets and large boars, coyotes, and e-types! 

Stop by and throw your name in the bucket to win a kit worth $80.00! 

Joshua was a big winner today! (pictured at the top of the post!)


Use Coupon: 2024Shotshow and save 24%

In addition to all the innovative targets, our IFF patches are on display. And you must see our brand new Infrared US Flag PVC Patch in a variety of colors.   

Shot Show and our ridiculous SALE go hand in hand!   

How to claim these deals*:

  • 10% off – Use coupon code: “ShotShow10” on any product
  • 24% off  – Use coupon code: “2024ShotShow” – (only applies to Thermal Targets)

*coupon codes cannot be stacked together

If you are at the show, swing by our booth 62613 and say hello! For those that haven’t made it to the show before, I definitely suggest marking your calendar for next year!

 The Author

Tom Boyer profile picture

Since 2006, Tom has been the driving force behind IR.Tools, dedicated to delivering top-notch infrared solutions to the military, law enforcement, and sportsmen communities.

What began with a single infrared patch has blossomed into a comprehensive store featuring hundreds of IFF patches, vehicle IFF, an extensive suite of thermal training targets, and tools for drone pilots.

Beyond his innovative products, Tom is passionate about educating users on infrared technology and showcasing how advancements in IR can enhance their operations.

Tom holds an MS in Mechanical Engineering from the University of Maryland and an MBA from Regents University.

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